Audience Feedback- Peer Assesement

Here is the 'Go Animate' animation that highlights the feedback given to us from other year 12 AS Media students that have recently viewed our product;


Audience Feedback from peers by Lucy Malkin on GoAnimate

Editing Review- Audio

Through-out the editing process, we have made a variety of changes and additions to our sound. these include;

Slowing down sound- we slowed down the voiceover of the mother speaking so it would fit correctly within the footage and also for dramatic effect. We thought that it would build up tension and create a sombre atmosphere if she were to speak slower.

Reversing sound- in the second half of our Ident we decided to play the non-diegetic sound of a Chinese Cymbal in reverse. We have done this in order to create a sense of disorientation that was established through the 360 degree spin of the top of a tree. We picked the sound of a Cymbal because it helps attract the audiences attention while still sounding subtle.

Transitions- we decided to put transitions into every piece of sound we used (with particularly evident ones in the 'Promises to Keep' soundtrack. We did this because we wanted the sound to progress before reaching its loudest volume, this effect was achieved through adding transitions

Splitting sound- in our second minute of footage we decided to include the 'Steel and Seething' soundtrack and then split it into two halves. We did this because we wanted the climax of the soundtrack to fall into a particular piece of  footage in order to correctly build up tension and drama.

Audience Feedback- Year 13's

Today, we recieved audience feedback from some year 13 A2 Media students. This was helpful as it allowed a fresh pair of eyes to evaluate our product, meaning that they could spot improvments and problems that we hadn't noticed. Here are some notes on what they said;

    Improvments

• "Make sure it doesn't turn into a horror, as the little girl looks like a conventional character you'd see in a horror film". When we asked how we could resolve this problem, she suggested that we choose a soundtrack that is more conventional of the Thriller genre
• "In the scene of the daughter in the garden, include a child-like soundtrack to create a chilling atmosphere"
• "How will you be ending your product? I think you should link back to the mother/daughter relationship."

     Good points

• "I like the shot of the worms in her hand, it really does look creepy. Which means the technique was effective"
• "The use of opacity in the teddy bear shot its good, it confuses the audience"
• "Using a voiceover in the mothers scene is a good idea, it will allow the audience to understand the plot better. And it's a convention of genre."

Editing Review- Video

During the editing our final product, we have made a variety of creative decisions concerning;

• Lighting- we have changed the saturation and exposure levels in our ident sequence and throughout our first minute of footage. This has allowed the audience to be able to see the action clearer. Also, in perticular scenes,we have dimmed the exposure in order to create specific connotations. For example, we darkened the exposure in the ident sequence in order to connote mystery, the unknown and a general atmosphere of darkness
• Speed- we have also altered the pace at which certain shots play for. We have slowed some down to emphasise an important object or person. In contrast, we have sped them up in order to cause confusion and disorientation.
• Opacity- we have changed the opacity of several shots in our product. We have done this in order to confuse and disorientate our audience.
• Transitions- we have used a variety of different transitions through-out or product, but I feel that the most effective of thses was the cross dissolve we added between a master shot of the girl walking and a zoom of the stream. We have done this to maintain the pace and continuity, which is difficult as all our shots are fairly short.
• Effects & Filters- we have heavily edited the second minute of footage in our product. For example, we have added flashes and changed the filter to 'Numerik'. We have done this in order to represent the darkness of the life the daughter is now living and to emphasise the alert nature of her personality

Here is a screenshot from our footage on Final Cut Pro that demonstates the effects of our creative choices;

Change in Opacity

Change in speed

Change in lighting

Change in transition

Title sequence

Change in scale

The filming process in photos

Through-out the October half term, we were given    the task of filming the footage that we would want to use in our final product. Here are some photos to give a better insight into our filming process;


 

  
While filming our first scene of the mother in her bedroom



My peer Molly Painter analysing our ident footage


Me fixing the tripod in place to ensure the camera was positioned correctly


Our Ident logo 'H.W Productions'

The Final Idea

Ident Research

    The Disney Ident

   

• This Ident conveys a dream-like and whimsical  atmosphere via the palace 
• The silver writing suggests treasure and something precious and valuable
•  This image is also made to look picturesque via the pink starry sky
• This ident links to its genre (Childrens fantasy) because it largely links to a fairytale already because of the big palace. So, without watching the film at all, the consumer already has an idea of its story. 

The Warner Brothers Ident

• The dark colour scheme foreshadows death, mystery and an element of the unknown. It also suggests that the plot might be quite dark.
• The grey clouds suggests that something is being concealed or hidden, which are ideas and themes that are normally apparent in Thrillers
• The stone-like logo connotes cold-ness and something quite hard and un-comprimising
• This logo links to its Thriller genre as it conveys themes and messages that are commonly found within films of this genre; mystery, death, the unknown etc...

 

Photographic Storyboard